Digital marketing is the source of selling things on the computer. Now, the time has changed. Digital Marketing offers valuable products with 1 click.
What is the process of Marketing?
The purpose of business is not only to earn but the happiness of customers.
- Creating
- Communicating
- Delivering
- Exchanging
- Offering
Creating:
Creating is the basic start of digital marketing. Companies created businesses by their experts. Creating is a priority for Digital Marketing.
Communicating:
After creating businesses, communications play a major role to execute business. Without communicating, businesses have never been a push. Communicating value is the marketing value.
Delivering:
For the best marketing campaign, the message of delivering should be valuable. When you deliver the product in a good way, the people like your business.
Exchanging:
A business only can be run by a valuable exchange. Give the audience a quality product and take valuable feedback.
Offering:
Offering in marketing is the most important for a business.
Evolution of Marketing
There are seven eras of revolutions.
- Trade Era: In this era, the exploration system and partner system performed. The people trade their goods by giving and take policy.
- Production Era: It was the factory and machinery time. It is around about 1860_1910 when the companies moved work in factories.
- Sales Era: It is around about 1920_1930 the companies hired the salesman to market their products.
- Brand Development: In 1940_1950 the companies worked on branding the products. In this era, the policy was”buy 1 get 1″ of business worked well.
- Marketing Companies Era: In 1960_1980 the companies collected together for great deals and merged into big companies.
- Relationship Era: It is the 1990_2006 era when the businessmen realized customers are most valuable. They introduced a 👏 shaking formula.
- Social Media Era: It is a time of social media advertising. It starts in 2010 and now it runs frequently. Facebook and YouTube even mobile devices also are using for marketing purposes.
Digital Marketing Role:
For marketing the products digital media playing a major role. Now the market is getting on digital. Digital Marketing using digital media for these purposes.
- Exploring new avenues
- Optimizing production
- Creating and advertising brand
- Making companies wide efforts
- Creating custom relationship
- Involve communities
What is digital media?
The definition of digital media is “Digital Media refers to audio, video, photo, or textual content that has been encoded using a computer and can be transmitted digitally to people. There are some points to understand what is digital media?
Mass Reach; Digital media has mass reach in,
Interactivity with the audience, feedback, etc,
Social media platforms like YouTube, Twitter, Facebook, etc,
Websites, Blogs, Emails, SMS, etc, all marketing activities are done on modern digital channels.
Paid Advertisement:
Social media marketing advertisement:
SEO is also using for digital marketing.
Mobile is also using for advertising.
Marketing Research.
Power of Digital Marketing
The total population of the world is 7.4 billion around about and 3.5 billion population is using Digital Media of which 2.7 billion are social media users and 4.9 billion mobile users. Digital Marketing has an approach to all of the digital media users. It is the power of Digital Marketing. Now understand some points.
- Global Reach
- Personalized Marketing
- Customer Engagement
- Content Variety
- Sales Conversion
- Cost Reduction
Digital Marketing has a global reach. When you see an advertisement on social media, it is digital marketing. Digital Marketers are using every network according to their demands. YouTube, Facebook, mobiles, social networks like TikTok, Instagram, etc.
For digital marketing, it is very important to give a variety of content and value to the customer. A good conversion can win customers for life. If cost reduction is required to make customers happy, can add value to your Digital Marketing carrier.
What is freelancing?
A person who is self-employed and his services on the internet for the income is callad a freelancer.
There are many benefits of freelancing. A freelancer has no boundary. He has full control of his service and has his own time and own price.
Freelancing jobs for Digital Marketers
There are too many jobs on the freelancing platforms for digital marketers. A few names are here describes.
- Content Creation
- Community Management
- Advertising
- Social Media Blog Creation
- SEO
- Online Selling
- Online Campaigning
- Email Marketing
- Mobile Apps
Digital Marketing has a huge volume on the internet. Many skills are for non_technical people are also available in digital marketing.
Most used Digital Marketing Tools
Digital Marketers used different tools of social media for the advertisement of their products. You can say these are the tools of Digital Marketing.
- Linked In
- YouTube Studio
- Google Awards
- Google Adsense
- Blogger.com
- Taboola
- MailchaMailchimp mp
Thinking like Digital Marketers
- People behavior
- Creating value
- Problem-solving
- Adopt and adaptive
- Challenges
A digital marketer thinks about people’s behavior and increased creating value. His marketing is very problem-solving for the people. A digital marketer can adopt new skills and be ready to learn new skills and challenges.
Popular Digital Marketing Jargon
Here is a list of jargon about Digital Marketing to understand the language of digital marketing.
- Conversion Rate
- Engagement Rate
- Impression
- Reach
- Affinities
- Topic Trend
- Sentiment
- Paid Media
- Own Media
- Social Media
- Keywords
- Analytics
- Historical Data
The buttons “subscribe” “call to action” “follow”, are used to check the conversion rate. How many people taking an interest in your product and how much liking your product and sharing your post or ad, it is called engagement rate.
A little difference between reach and impression
Impression; Count the number of times, a post/ad has been displayed regardless of whether it has been clicked or not.
Reach; Count the number of people who have received your impressions.
From affinities, you can check how much your page or post is liking by customers and which product they liked most. When a topic or a product is liked and shared, makes the chances of viral the post. The viral topic is called Topic Trend. The sentiment is used to check the emotions of the people, how were they respond after seeing comments, etc. Historical data, Analytics, keywords all these terms helped in Digital Marketing for good SEO of product or post.
Negotiating Client’s with Confidence
Before starting freelancing, the service you offered to your clients, should be prepared homework. Pick one skill of digital marketing, collect information about that skill from every media and write information in your notebook, when a client asks for a conversation by e_mail, avoid it and use video chat to convince him. From video chat, you must ask every question about a project and also confidently negotiate the price. There are few points to remind;
- Do your homework
- Avoid e_mail
- Use video chat
- Ask questions
- Scope of assignment
- Price negotiations
- Optimistic
- Be ready to walk
Manage Quality and Quantity of Project
- Research
- Strategize
- Written plan
- Feedback
- Be realistic
- Project details
- Schedule
- Vacation
Quality of work is most important to enhance the chances of the next projects. When you get a project work hard for that. Research about the project and strategize work plan improves your abilities and helped to take great feedback.
Selection of Project
- Required Rate
- Market Rate
- Clarity on task
- Self-assessment
- Risk
- Avoid enclosed projects
- Avoid unrated projects
It is your responsibility to get knowledge of your service rate. What are the rates of the market and the required rate for the service which you are offering?
Setting Up Time Plan For Certification
Why certificates are so important?
Certificates attract clients to notify me, my work is handled by a skilled and certified person. The freelancing platform provides the skills and certificates, get them to improve your skills and client’s confidence.
Digital Marketing Platforms and Jobs for Beginners
Facebook is a very simple app and everyone can easily use it. There are many jobs available on Facebook.
- Ad Campaign
- Research Marketing
- Brand Loyalty
- Engagement
Ads Creation Project
There are many kinds of ads creation projects. A few for understanding described.
- Display Ads: This is shown as a static picture
- Text Add: it is shown on the screen as a text
- Pop Up Ads: These ads are shown by when you open a website
- Flash Ads: The form of videos are called flash ads
- Social Media Ads: These ads run on social media platforms like Facebook, Instagram, Twitter etc.
- Retargeting Ads: When you give your website to a company to run their ads on your site, it is called targeting ads.
What is a Blog? Blog Maintenance and Development
Sharing content on a specific type of topic on a specific website or platform which you are using.
The blog should be most informative and interactive. For blogging, you can use blogger.com, and keep in mind promotion is the most important to blogging. Bloggers must create and post valuable content.
Some points for bloggers.
- Be Consistent
- Valuable Content
- Shake Things Up
- Genuine Response
- Label
- Written styles
Social Media Community Management
A brand has a social media community on Facebook, Twitter, Instagram, Linked In, and much more. A company can say you, this is our Facebook page, manage our followers by interacting and communicating, and increase our users and likes. As a digital marketer, your job is to go on that company’s page and look at the needs and intents of the people, what’s the response of people. The comments can help you, you can win the trust of the users by providing good answers
- Prioritize Active Time
- Mention Best Users
- Say Sorry
- FAQs prepared
- Product knowledge
- Personal e_mail
- Allow Cross Tool
When the user’s questioning you at that time providing reliable answers to them. It should be remembered that online lead generation and sales lead qualifications.
What is a Facebook Page?
Opening a Facebook account with correct details is most important.
Hashmi 