My dear Creator, please forgive me. The mercy, my sorrows, and distresses change in pleasure in this world and especially in the hereafter. My beloved sustainer, bless me in food, in life, in wealth, in family, in pious knowledge, in good destiny, in my kid’s destiny, and take care of my kids in every moment. The Mercy, The Truth, help me all the time. The Mercy, The Just, lightened my soul. Please be happy with me and bless my beautiful country Pakistan. Please bless the souls of my parents and those who are not existing more. Ameen
There are many things If you want to enjoy. You can do some innocent activities like kids and can get pleasure. Walking stupidly and jumping for just making fun, you must try. Screaming also makes great fun.
By watching the mirror, expressing different angles of the face is also an amazing way to enjoy but for all these stupid activities, should alone and make sure no one is seeing you. 🆗😍🤗
SEO stands for Search Engine Optimization. Search Engine Optimization depends on information. There are many search engines like Google, Bing, Quora, etc. Google is very valuable and has a 100 billion search volume.
Why do we use Search Engine Optimization?
The needs and intents of the people insist them to Search. They search according to their needs. For example, a doctor search about disease and cure. A chef needed to explore recipes. That’s why we use Search Engine Optimization.
Types of SEO:
1.General search; Engine, Yahoo, Google are examples of it.
2.Video search; youtube is the best example of it.
3.Image search; google image and much more engines are used to search images.
4.Book search; where you can search a book
7. Documents search
9.Q A search
13. Specified search
All these types of searches are in Google available and google is ranked 1 in search engines. 100 billion search volume of Google.
Bing is also very valuable and it is ranked 2or3. YouTube has a huge volume and 75000 videos watched in a second. Quora which is used for QA has a great volume. In China, baidu is most used. Internet Archive and Duck Duck Go are high-ranked search engine optimization.
What is Google?
Google is not the only Search Engine Optimization, now it is a pool of information. There are several types of google. Gmail, Drive, Calendar, Maps, News, YouTube, Chrome, Translation, are some products of google. There are many more products of Google.Google Adsense, Google Business, Google Analytics, Tag Manager, Search Console, G Office like Sheets, Docs, slides… For photo g+, G contact, G pixel, Home, Android, wear OS, Wifi, Chromebook, it is a laptop. Alphabet is also launched by Google where every company of hardware and software collected. Now, how you can define what is google.
How search organizes information?
Google and all search engines see websites in three steps.
- Crawling Index
- Search Algorithm
- Useful Response
Google searches websites by crawling, for example, when you search a website and comes to a list of according to your searched website and you jumped another website, the same technique of Google. It is called the crawling index. Google analysis of your words and match your search criteria then rank useful pages. Google returns you the best results of your search.
For understanding Google, you understand Google or other search engines are like a library, you can pick a book of your desires.
- How do search engines work?
- How do they find the content on the web?
- How do they index the content?
- How do they rank information?
- How do they show results against the search queries?
The knowledge of these questions is called SEO. When we help Google to optimize better it is only done by good SEO.
SEO Ranked Factors
Google runs by the algorithm. When Google calculates the information by the algorithm, it is called SEO Ranked Factors. Google indexes information in a Criteria or Pattern. Google has 200+ factors to see to judge information to run. Google has a secret recipe to judge to rank a website. Google is very serious about its algorithm. Google critically analysis the title, information, link, loading, security, speed of the website. If a website has useful information google ranked it.
Categories of Ranking Factors
- On-Page Ranking Factors
- Off-Page Ranking Factors
When we write a title, content, an image, video, etc. it is called on-page ranking factors and it has a 30% ranking ability.
An off-page ranking factor is called backlinks. When we write a page linked it another page like Facebook, Linked In, Twitter, Youtube, and traffic comes on our page, it is called off-page ranking factors. It has the ability of 70% to rank a website.
Servers and developers handled technical SEO. It is crucial to monitor the intentions of people so the only developers and servers can design a good SEO-friendly website.
White Hat SEO
White hat SEO says to make a good website which has good speed well optimize and provide a value to users. Google permitted white hat SEO websites and it has long-term results.
Black Hat SEO
Search engines and Google don’t allow to rank black hat SEO. Sometimes people make black hat SEO websites as a shortcut to rank but it has not long-term results.
Grey Hat SEO
Sometimes developers make a combination of white and black SEO websites, it is called grey hat SEO.
Organic SEO vs SEM
The algorithm is very important amongst Google and Google can’t compromise on it. You can’t buy to the top rank in Google. There are two methods to rank in Google.
- Organic SEO, free of cost ranking
- SEM paid to rank
Google differentiates by displaying SEM websites by the word “ads”. The run by the method of PPC, Pay Per Click.
How is the SEO profession different from Development and Design?
A good website means a good design and good development and different techniques of SEO. A good SEO aligns with the design and development. SEO is a never-ending service. When Google-friendly websites with good design and development run, Google ranked them. It is because of good SEO possible.
What is Content?
Content is very essential for Google and SEO. Google is hungry for content. Websites can’t be ranked without content. Content is not only text. The images, the audio, and the video, logos, and visual look are also formed content.
What is Google’s mission?
Google is the biggest company in the world. Google says:
“Our mission is to organize the world’s information and make it universally accessible and useful”
Google stands with this mission for 20 years and now it is no#1 search engine. You can see, on every device where the internet is available, Google is giving its services.
Google has launched various types of products to facilitate its users. Below is a list of Google products for different tasks.
- Direct Answer Box
- Featured Snippets
- Numbered List
- Rich Snippets
- Local Pack
- Knowledge Panel
- Image Pack
- News Box
Google and Bing are very smart. They have ecosystems and they tracked our data. When a user searched a website, Google tracked the searches of the user and provides a list of websites according to their searches. Google feeds the data into its engines. Google knows of every person who is using Google and has access to track him. The tools of Google-like, Google Map, Android helped it to track and store data. The ecosystem of Google is very strong.
SEO in Digital Marketing
Traffic on websites
search social direct referral
Search: When the users searched for you on Google. It is the way of organic traffic on your website.
social: when the user com on your page by social networks, it is called social traffic on your website.
Direct: when the people who know you, and they write your domain to search, it is called direct traffic on your website.
Referral: If your website’s link is attached with other websites and users from there come to your website it is called referral traffic on your website.
These four methods help us to promote our strong channels of traffic and to make better our weak channels. In Digital Marketing, we see which product is most searched and we promote that product
Search has two categories to come traffic. Organic medium and paid medium. When your website has powerful and good content and the people liked it so much and they viral it, your website ranked on Google. It is called organic medium traffic. When you are paid to rank your website, it is called paid medium traffic. But both ways demand good content to run. Content is like fuel to your website. We can’t run a website without content.
What is Loyalty Loop? How can SEO help in getting prospects?
In Digital Marketing, the loyalty loop plays a major role. The brand runs by a loyalty loop. When people search for a thing on Google, for example, if they are searching best shoes in Pakistan and websites came on the first page. It is called active evaluation and it is most important for a brand to be ranked. If you win customers in the active evaluation liked your product and offers then they decide to buy. It is a moment of purchase. When the user sets his mind from where he purchased and is questioned about the product, a brand can win the customer by its good dealing forever. If the result of purchasing according to customers desires. Next time the buyer will come with confidence. It is called a loyalty loop. This loyalty loop can only be organized by good SEO.
What is PESO Model?
There are four mediums of media to rank your website.
- Owned media
- Paid media
- Earned media
- Shared media
Owned media is the content you are the owner of. It can be text, an image, a video of your owned content. Penned media is very important for good SEO. Good content can easily be ranked.
When your content is good, you can also use paid media to be ranked. From this media traffic can easily come to your website.
When the content is very good, the content, the traffic comes on your website because of your content and now you can earn by your content. It can be your art and maybe your business. But the charm of content attracts the users.
when your content is good it will be viral and shared by people. If you have good own media you can get all authority and can make a good brand.
The ads run on T.V and in newspapers are called outbound marketing. This technique of advertisement is traditional and interrupts the users. In this method, the marketer pushes you to watch an advertisement. These ads run again and again and the users are fed up by watching the same ads. As a result, the users when ads run, go to another channel or go for some work. What happened with that business that is paying a big amount and the users don’t like to watch. In advanced countries, this technique of advertisements has almost gone but in developing countries, this technique is still used.
Inbound marketing is an advanced and digital technology of advertisement. In this method, the businessmen don’t like to push their advertisements to the users. The term of advertisement is now changed. Inbound marketing provides digitally a value. If the user is in need, he will search for his need on the internet. When he finds the result, if he desires to purchase, he can purchase. In this method, a brand builds the trust of users by providing reasonable answers to the users.SEO plays a major role in Inbound marketing. In this pattern, SEO can grow a business in four steps.
- Attract; It is a time to know what the people are searching for. If you attract the users at that time you can win them. To attract people, providing them answers to their needs is SEO.
- Convert; These users will buy and can convert into regular customers by good behavior and SEO.
- Delight; If the users are happy they will promote the brand.
The next period is Inbound marketing. If both techniques apply for promoting business can get the best results.
How does search play a role in successful Inbound Marketing?
It is the social media era. Now the people searching their needs on Google. They write the questions in Google and Google provides websites according to their needs. The answers provided by SEO. If you provide the answers according to the needs of people, it is called SEO.
Innocence at its peak, look the cute rabbit. The rabbit is too cute. What a peace on his face. No regret, no guilt, and only pleasure of peace. Nature is very beautiful and innocent. I am a lover of Nature. Nature is innocent. It never mistakes and misdeeds. That’s why it looks pretty and the rabbit is too pretty.
Human beings and giants are two groups, Allah created them for prayer but both are not paying full attention to Allah. When I look at the people, they indulged in negligences and misdeeds, they have been destroying the beauty of the world. If they understand the message of Allah (God ) and spend their life according to the law of Allah. They will find peace and the taste of innocence.
Pleasant weather, however in winter or summer, spring or autumn, has a great elegance. To look at this elegant nature, the people traveled to see. Some lovers of nature set a big budget to enjoy the elegance of nature. Sometimes, If you are fed up with routine life, must go outside to absorb the amusement of elegance of nature. But a good budget and time are required for it. I think everyone loves to enjoy this elegance.
Hashmi has launched a beautiful site where you can read books like digital marketing, HTML, SEO, and many more exciting things to learn.
Digital marketing is the source of selling things on the computer. Now, the time has changed. Digital Marketing offers valuable products with 1 click.
What is the process of Marketing?
The purpose of business is not only to earn but the happiness of customers.
Creating is the basic start of digital marketing. Companies created businesses by their experts. Creating is a priority for Digital Marketing.
After creating businesses, communications play a major role to execute business. Without communicating, businesses have never been a push. Communicating value is the marketing value.
For the best marketing campaign, the message of delivering should be valuable. When you deliver the product in a good way, the people like your business.
A business only can be run by a valuable exchange. Give the audience a quality product and take valuable feedback.
Offering in marketing is the most important for a business.
Evolution of Marketing
There are seven eras of revolutions.
- Trade Era: In this era, the exploration system and partner system performed. The people trade their goods by giving and take policy.
- Production Era: It was the factory and machinery time. It is around about 1860_1910 when the companies moved work in factories.
- Sales Era: It is around about 1920_1930 the companies hired the salesman to market their products.
- Brand Development: In 1940_1950 the companies worked on branding the products. In this era, the policy was”buy 1 get 1″ of business worked well.
- Marketing Companies Era: In 1960_1980 the companies collected together for great deals and merged into big companies.
- Relationship Era: It is the 1990_2006 era when the businessmen realized customers are most valuable. They introduced a 👏 shaking formula.
- Social Media Era: It is a time of social media advertising. It starts in 2010 and now it runs frequently. Facebook and YouTube even mobile devices also are using for marketing purposes.
Digital Marketing Role:
For marketing the products digital media playing a major role. Now the market is getting on digital. Digital Marketing using digital media for these purposes.
- Exploring new avenues
- Optimizing production
- Creating and advertising brand
- Making companies wide efforts
- Creating custom relationship
- Involve communities
What is digital media?
The definition of digital media is “Digital Media refers to audio, video, photo, or textual content that has been encoded using a computer and can be transmitted digitally to people. There are some points to understand what is digital media?
Mass Reach; Digital media has mass reach in,
Interactivity with the audience, feedback, etc,
Social media platforms like YouTube, Twitter, Facebook, etc,
Websites, Blogs, Emails, SMS, etc, all marketing activities are done on modern digital channels.
Social media marketing advertisement:
SEO is also using for digital marketing.
Mobile is also using for advertising.
Power of Digital Marketing
The total population of the world is 7.4 billion around about and 3.5 billion population is using Digital Media of which 2.7 billion are social media users and 4.9 billion mobile users. Digital Marketing has an approach to all of the digital media users. It is the power of Digital Marketing. Now understand some points.
- Global Reach
- Personalized Marketing
- Customer Engagement
- Content Variety
- Sales Conversion
- Cost Reduction
Digital Marketing has a global reach. When you see an advertisement on social media, it is digital marketing. Digital Marketers are using every network according to their demands. YouTube, Facebook, mobiles, social networks like TikTok, Instagram, etc.
For digital marketing, it is very important to give a variety of content and value to the customer. A good conversion can win customers for life. If cost reduction is required to make customers happy, can add value to your Digital Marketing carrier.
What is freelancing?
A person who is self-employed and his services on the internet for the income is callad a freelancer.
There are many benefits of freelancing. A freelancer has no boundary. He has full control of his service and has his own time and own price.
Freelancing jobs for Digital Marketers
There are too many jobs on the freelancing platforms for digital marketers. A few names are here describes.
- Content Creation
- Community Management
- Social Media Blog Creation
- Online Selling
- Online Campaigning
- Email Marketing
- Mobile Apps
Digital Marketing has a huge volume on the internet. Many skills are for non_technical people are also available in digital marketing.
Most used Digital Marketing Tools
Digital Marketers used different tools of social media for the advertisement of their products. You can say these are the tools of Digital Marketing.
- Linked In
- YouTube Studio
- Google Awards
- Google Adsense
- MailchaMailchimp mp
Thinking like Digital Marketers
- People behavior
- Creating value
- Adopt and adaptive
A digital marketer thinks about people’s behavior and increased creating value. His marketing is very problem-solving for the people. A digital marketer can adopt new skills and be ready to learn new skills and challenges.
Popular Digital Marketing Jargon
Here is a list of jargon about Digital Marketing to understand the language of digital marketing.
- Conversion Rate
- Engagement Rate
- Topic Trend
- Paid Media
- Own Media
- Social Media
- Historical Data
The buttons “subscribe” “call to action” “follow”, are used to check the conversion rate. How many people taking an interest in your product and how much liking your product and sharing your post or ad, it is called engagement rate.
A little difference between reach and impression
Impression; Count the number of times, a post/ad has been displayed regardless of whether it has been clicked or not.
Reach; Count the number of people who have received your impressions.
From affinities, you can check how much your page or post is liking by customers and which product they liked most. When a topic or a product is liked and shared, makes the chances of viral the post. The viral topic is called Topic Trend. The sentiment is used to check the emotions of the people, how were they respond after seeing comments, etc. Historical data, Analytics, keywords all these terms helped in Digital Marketing for good SEO of product or post.
Negotiating Client’s with Confidence
Before starting freelancing, the service you offered to your clients, should be prepared homework. Pick one skill of digital marketing, collect information about that skill from every media and write information in your notebook, when a client asks for a conversation by e_mail, avoid it and use video chat to convince him. From video chat, you must ask every question about a project and also confidently negotiate the price. There are few points to remind;
- Do your homework
- Avoid e_mail
- Use video chat
- Ask questions
- Scope of assignment
- Price negotiations
- Be ready to walk
Manage Quality and Quantity of Project
- Written plan
- Be realistic
- Project details
Quality of work is most important to enhance the chances of the next projects. When you get a project work hard for that. Research about the project and strategize work plan improves your abilities and helped to take great feedback.
Selection of Project
- Required Rate
- Market Rate
- Clarity on task
- Avoid enclosed projects
- Avoid unrated projects
It is your responsibility to get knowledge of your service rate. What are the rates of the market and the required rate for the service which you are offering?
Setting Up Time Plan For Certification
Why certificates are so important?
Certificates attract clients to notify me, my work is handled by a skilled and certified person. The freelancing platform provides the skills and certificates, get them to improve your skills and client’s confidence.
Digital Marketing Platforms and Jobs for Beginners
Facebook is a very simple app and everyone can easily use it. There are many jobs available on Facebook.
- Ad Campaign
- Research Marketing
- Brand Loyalty
Ads Creation Project
There are many kinds of ads creation projects. A few for understanding described.
- Display Ads: This is shown as a static picture
- Text Add: it is shown on the screen as a text
- Pop Up Ads: These ads are shown by when you open a website
- Flash Ads: The form of videos are called flash ads
- Social Media Ads: These ads run on social media platforms like Facebook, Instagram, Twitter etc.
- Retargeting Ads: When you give your website to a company to run their ads on your site, it is called targeting ads.
What is a Blog? Blog Maintenance and Development
Sharing content on a specific type of topic on a specific website or platform which you are using.
The blog should be most informative and interactive. For blogging, you can use blogger.com, and keep in mind promotion is the most important to blogging. Bloggers must create and post valuable content.
Some points for bloggers.
- Be Consistent
- Valuable Content
- Shake Things Up
- Genuine Response
- Written styles
Social Media Community Management
A brand has a social media community on Facebook, Twitter, Instagram, Linked In, and much more. A company can say you, this is our Facebook page, manage our followers by interacting and communicating, and increase our users and likes. As a digital marketer, your job is to go on that company’s page and look at the needs and intents of the people, what’s the response of people. The comments can help you, you can win the trust of the users by providing good answers
- Prioritize Active Time
- Mention Best Users
- Say Sorry
- FAQs prepared
- Product knowledge
- Personal e_mail
- Allow Cross Tool
When the user’s questioning you at that time providing reliable answers to them. It should be remembered that online lead generation and sales lead qualifications.
What is a Facebook Page?
Opening a Facebook account with correct details is most important.
My country is my first love❤️. My efforts and my hardworking for it. My devotion and loyalty to Pakistan.
Many signs show the power of Allah Almighty. Flashlight frightened us most. Last night, the light was flashing and we were frightened and in my heart, I was apologizing to Allah for my mistakes. I was promised never done my mistakes again. O Allah sorry for everything.
I was reciting ayat_ul_kursi again and again. Meanwhile, the Call for prayer started and I get up to pray. My fear was gone and I slept after praying peacefully.